New partnership connects LMA members with exclusive benefits while supporting marine, hospitality, dining, and tourism businesses
Dubai, UAE — October 13 — JLS Yachts and the Leisure Marine Association (LMA) have announced a new collaboration giving LMA members access to the Compass Card App, a platform developed by JLS Yachts to connect the marine community with exclusive offers, discounts and experiences.
The collaboration adds value to LMA membership while encouraging members to discover and support businesses across the UAE’s marine, hospitality, food and beverage, leisure, and tourism sectors.
Designed for captains, crew, marine professionals and industry members, Compass Card brings participating businesses and their promotions together in one accessible platform. Through the app, LMA members will be able to explore:
- Exclusive offers and discounts from participating businesses.
- Dining and hospitality promotions across a growing network of partners.
- Tourism and leisure experiences to enjoy beyond the marina.
- Marine industry benefits from participating suppliers and service providers.
- New offers and destinations as the platform develops and expands across the wider region.
The partnership reflects a shared commitment to strengthening connections within the marine community. Alongside the benefits for individual members, Compass Card gives participating vendors an additional channel to promote their businesses and reach an audience of marine professionals and leisure boating enthusiasts.
For businesses, the platform offers an opportunity to build awareness, encourage visits and develop relationships with members. For the marine community, it provides a practical way to discover the services and experiences available around them.
The strength of the initiative will grow with participation. As more members use the app and more businesses contribute offers, the platform can provide a broader range of benefits while encouraging spending within the industries that support the region’s boating and yachting community.
This collaboration marks a further step in the development of Compass Card, with continued vendor recruitment, new promotions and regional expansion forming part of its ongoing plans.
LMA members can contact the association for registration and access details. Businesses interested in becoming a Compass Card partner are invited to contact JLS Yachts.
