Former Occidental Al Jaddaf Rebrands and Upgrades to Five-Star Status to Elevate the Hospitality Experience
Dubai, United Arab Emirates – June 2025: Barceló Hotel Group has announced the rebranding of Occidental Al Jaddaf to Barceló Al Jaddaf, along with its upgrade to a five-star hotel. This strategic transformation marks a significant milestone for the Spanish hospitality brand in the UAE and highlights its dedication to delivering exceptional service to the GCC market while maintaining the meticulous attention to detail and high standards Barceló is known for.
Barceló Al Jaddaf embraces the hallmark features of Barceló Hotels & Resorts: a prime location, distinctive design for maximum comfort and luxury, and a lifestyle-driven atmosphere infused with vibrant social experiences, healthy gourmet cuisine, and authentic local touches.
Strategically located just minutes from Dubai’s cultural and commercial landmarks and Dubai International Airport, the hotel is an ideal choice for business travelers and tourists alike. It features 365 thoughtfully designed rooms and suites, blending modern elegance with comfort and functionality. Guests can expect a tailored experience through exceptional service, curated dining, and entertainment that reflects Dubai’s dynamic energy.
A standout destination within the hotel is B-Heaven, a rooftop restaurant and lounge offering Mediterranean-inspired dishes with a modern twist and panoramic views of Dubai’s skyline. Adjacent to the hotel’s pool, B-Heaven brings an elevated ambiance ideal for daytime relaxation and vibrant evening vibes. This marks the concept’s debut in the GCC following its global success at other Barceló properties.
In addition to B-Heaven, Barceló Al Jaddaf offers elevated services through its premium “Level” experience, designed for guests seeking exclusive, high-end treatment. Culinary diversity continues with “Sooq”, a global-meets-local dining venue, and the soon-to-open “Tiger Bar Stock Exchange”, a lively sports-themed hangout. For nightlife, “Jimmy Dix Dubai” brings live music and an upbeat, energetic atmosphere.
The hotel’s tranquil architecture and soothing color palette provide an inviting setting for both relaxation and social gatherings. Facilities also include a fully equipped fitness center, a temperature-controlled year-round pool, and the newly added Dreamworks Spa, offering a variety of rejuvenating treatments. Women can enjoy salon services at “Style Me Up”, while business travelers benefit from state-of-the-art meeting facilities and expert event planning support.
Eduardo Espirito Santo, General Manager of Barceló Al Jaddaf, commented:
“Barceló Al Jaddaf reflects our vision of bringing refined Spanish hospitality to the UAE. This rebranding represents a significant step forward in our regional expansion and sets a new benchmark in Dubai’s luxury hospitality scene. We’re proud to merge our heritage with local culture, offering guests a truly distinctive experience.”
Aligned with Barceló Hotel Group’s environmental and social responsibility strategy, Barceló Al Jaddaf has implemented several sustainability initiatives — including solar panel installation, high-pressure water-saving showerheads reducing water usage by 50%, and full LED lighting across public areas and rooms.
The hotel also participates in impactful community activities such as Earth Hour, Tree Planting Day (One Root, One Community), and food donations to the UAE Food Bank.
With over 300 hotels in 30 countries, Barceló Hotel Group is a global leader in the hospitality industry, committed to delivering authentic, personalized guest experiences. Founded in Spain in 1931, the group continues to expand its global footprint while staying true to its cultural roots and innovation-driven growth.
Barceló Al Jaddaf is a bold step forward in redefining luxury hospitality in Dubai. Whether for business or leisure, the hotel offers an experience that sets new standards for five-star stays in the city.
For more information or to book, please visit:
👉 https://www.barcelo.com/en-ae/barcelo-al-jaddaf/
